• September 11, 2021

How to handle the crisis at Hudson’s Bounty

“We had to shut down,” a former Hudson’s boss says of the cruise line’s response to the deadly cruise ship disaster in January.

The company was forced to cancel nearly 200 of its ships, shut down some of its other lines and shutter more than 1,500 jobs.

But its CEO is confident that the company can handle this crisis.

Hudson’s Bounty, the world’s most expensive cruise ship, sank off the coast of Jamaica in January 2015 with 295 people on board.

Seven years later, more than 2,200 people are still missing and at least 585 people are presumed dead.

The cruise line has hired more than 30,000 new employees and closed two facilities in the wake of the disaster.

“I’ve been in this business for 10 years and this is the most challenging I’ve ever seen,” says Thomas Henn, the former CEO of Hudson’s who is now a partner at the consulting firm A.G. Lafitte & Schulte.

“It’s a massive undertaking that we have to do to restore and make sure that we can get the ship back up and running.” Read more

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